What Are the Most Common Web Design Mistakes?
Let’s imagine that you have put your heart, soul, time and money into building the perfect website for your company. You’ve carried out a diligent search engine optimisation (SEO) campaign focussing on such elements of your site’s written content and link profile, and you’ve even employed web development professionals who have made the updating and maintenance of your website a dream.
And yet… you launch your site, and your sales are proving underwhelming, as are your visitor numbers. People are leaving your site as soon as they arrive, and within a few weeks, even your hard-won Google rankings appear to be slipping. You wonder to yourself what’s happening… but then, you realise where you’re lacking. It’s the standard of your site’s web design that is low, and there are so many reasons why this may be the case.
Many firms that have a new website designed employ web design companies that are simply the cheapest, rather than the most suitable… and this is a dangerous strategy in a world in which the latest web design tips and tricks are always changing. However, many of these firms don’t even get the basics right. If you’ve ever walked into a physical high street store that was noisy, poorly lit, cluttered and full of rude and unhelpful employees, then chances are that you will have exited that place pretty quickly.
Despite what may seem to be an obvious conclusion, many firms suffer much the same problems with the online equivalent of their physical office or high street store. It’s astonishing that there are still so many websites out there – even of seemingly reputable companies – that are full of dead links and broken site maps, not to mention that feature garish and poorly-coordinated colours. Such sites may also have cluttered layouts and needlessly long checkout processes.
Sometimes, web design professionals prove just that bit too enthusiastic to plaster a website with flashy graphics that do little to effectively market the company and keep prospective customers browsing… and of course, it mustn’t be forgotten that such excess can also lead to increased loading times. Another problem with web design that is founded on such gimmickry is that it can often leave little room for other, less noticeable things that can nonetheless make a big difference to your site’s success, such as well-written SEO copy.
So, what is the solution to all of this woe? Well, the solution is to contact a genuinely reputable web design professional… and when you use Google to perform a search for ‘web design‘, it shouldn’t take you too long to find a company that knows its stuff, not least evidenced by its own site being pretty well designed. Such a company will know how to create a sharp and appropriate web design that has been perfectly coded to W3C standards, while also being tested in every major browser.
Oh, and a high standard of tailored customer service will be another major priority of a genuinely great web design provider… so don’t accept a firm that believes in anything less!
Tony Lukeman is a freelance writer and web designer working with Rakemark.