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Create a Portfolio in 6 Days

Self promotion is very important for freelance designers. If you want to get clients, you need to let them know you exist, you need to tell them what you can do, and, most of all, you need to show it to them. To that end having a portfolio is not an option, and it is the only tool that will …

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Graphic Design

“Do it yourself” logos

I was peacefully surfing the internet, in a moment of cyber relaxation. Suddenly I realize my Firefox has an open tab with some site waiting to be looked at and, wondering whether lack of coffee was getting to my head or my touchpad decided I clicked on some Google link, I clicked on the tab. There it was: an automated …

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Graphic Design

Spec Work: the Fine Line

The other day I was sitting in a restaurant with my colleagues, happy to put my teeth onto some Italian gnocchi with tomato and basilico (basil.) We just had a meeting, but there were questions I couldn’t ask in that meeting as they were not pertinent. I thought—let’s see what these other designers think about spec work, so there was …

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Graphic Design

How to Write a Great Case Study

Case Studies are a very effective promotional tool. Next to White Papers, they are the second most popular device used to promote the benefits of a product or service. With that in mind, if you’ve been commissioned to write a case study or are new to this area, this backgrounder might help.

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Graphic Design