Key Message, Branding and Target Market
Your key message is an essential part of your positioning. It is the single idea that you are trying to get across – the one thing that will encourage customers to buy your product instead of someone else’s. It’s not necessarily about what you do, but how you do it.
What’s your position in the clients’ mind?
Marketing, copywriting and design are a triangle. They influence each other. Marketing however, is the key element as your copywriting and design should be based on previous marketing research. Even if you do not deal with marketing and you are only designing, you should know some basics of marketing because your designs are still influenced by the message and the …