Business of Design Online Launches
Having a degree can be important in the design business, especially for people who look for firms to employ them. Let’s not forget what having a degree means, that is having the knowledge to use whatever communication channel to effectively deliver a message, whether it be through a flyer, a poster, a website or anything else you can think of.
Unfortunately many schools don’t teach students the business side of design, which is very needed especially if you want to start your own business. If you think you can sit all day at a table doing artsy stuff, think again. This is not what the design business is aboutâ€”you need to find clients, establish a relationship with them, make sure your rights are respected, use the right printer for the job, keep accounts straight and so forth.
Fear not, however, because BoDo (Business of Design Online) has just launched. This is one of the most brilliant ideas I have seen. I’ll let the people behind BoDo tell you what this new blog is about.
Many designers setting up shop have searched for answers and assistance by posting questions on various design forums, emailing pros for advice, reading everything on offer and googling when it’s not.
Forums, books and blog postings are helping to address this issue, but from our vantage point, concentrated help was needed. Help that would bring it all together, in one place. Easy to find.
Conceived and developed by Catherine (cat) Wentworth, Neil (nt) Tortorella and Jeanette (jay) Wickham (the BoDo team), BoDoâ€™s aim is to provide a focused wealth of information, tools and techniques for successfully managing and marketing a design practice.
That’s right, there won’t be a Photoshop tutorial in sight.
On BoDo youâ€™ll find continuously updated resources for running a design shop, including select e-books, business forms, excellent articles and more.
Although the team will contribute regular blog posts and the occasional series, we feel a big part of our strength will be the growing list of visiting authors.
On the design side, BoDoâ€™s visiting author line-up includes Creative Latitude’s Graphic Make-overs host Alina Hagen of Alina Design. At Alinaâ€™s In-sights, Alina will post about life in-house. At Erinâ€™s Review, studious Erin Harris of Sanguine Theory will share thoughts on various business of design books. As they happen, at Beanâ€™s Biz, Stefan Bean of Pulse Creative Partners, Inc., will mull over the experiences of a new(ish) business start-up. Sometimes weekly, always monthly, Thomas (Tom) Stephan will have us grinning away in the work place at Dyer Straits.
As designers do not run their businesses in a vacuum, rounding out the discussion will be non-design authors such as writer and blogger ME â€œLizâ€ Strauss of Successful Blog, Letting Liz Be, Liz Strauss.com, The Blog Herald, and Performancing.com. Liz will talk about all things business writing at Write with ME. At Creative Conversations, Dr. Tammy Lenski of I Can’t Say That! and Lenski Strategic will share wisdom about conversations and conflict on the client and colleague front. At Creative Coaching, trained psychotherapist and creative coach Mark McGuinness from Wishful Thinking will instruct on the subject of creative thinking, communication and collaboration.
To get things started, we’ll begin with a bite, a nibble, a BoDo Niblet if you will, the “Starting Out and Setting Up” series. The two week series, pulling in advice from Abhijit Nadgouda, Alina Hagen, Chris Tomlinson, Danita Reynolds, Tammy Lenski Leslie Burns-Dell’Acqua, ME â€œLizâ€ Strauss, Mark McGuinness, Stefan Bean and of course Cat, Neil and Jay, will tackle knowing when you’re ready, managing money, equipment, location, etc.
Coming after will be two series running side by side – “Top 10 Marketing Missteps” (by Neil), covering marketing faux pas. And “Designer’s Working With” (by Cat). The “Working With” series talks about how to effectively work with other creatives such as writers, photographers, marketing professionals, illustrators, programmers, printers and pre press specialists.
In between will be Podcast Humpdays (wink, wink for all you Australians and Europeans out there), Resourceful Fridays, Weekly Recaps, Sunday Stressbusters, and a poll. Jay will come in with, what else, Ask jay, to answer individual business questions.
Starting out with a full schedule, the team looks forward to your comments and input on BoDo. Itâ€™s a win-win offer actually, as it’s our goal to help others wade through the new design business quagmire.
So come on down,
The BoDo Team
cat – nt – jay