Self promotion is very important for freelance designers. If you want to get clients, you need to let them know you exist, you need to tell them what you can do, and, most of all, you need to show it to them. To that end having a portfolio is not an option, and it is [...]

Having a degree can be important in the design business, especially for people who look for firms to employ them. Let’s not forget what having a degree means, that is having the knowledge to use whatever communication channel to effectively deliver a message, whether it be through a flyer, a poster, a website or anything [...]

I was peacefully surfing the internet, in a moment of cyber relaxation. Suddenly I realize my Firefox has an open tab with some site waiting to be looked at and, wondering whether lack of coffee was getting to my head or my touchpad decided I clicked on some Google link, I clicked on the tab.
There [...]

The other day I was sitting in a restaurant with my colleagues, happy to put my teeth onto some Italian gnocchi with tomato and basilico (basil.) We just had a meeting, but there were questions I couldn’t ask in that meeting as they were not pertinent.
I thought—let’s see what these other designers think about spec [...]

Saying NO! to speculative creative project requests

Case Studies are a very effective promotional tool. Next to White Papers, they are the second most popular device used to promote the benefits of a product or service. With that in mind, if you’ve been commissioned to write a case study or are new to this area, this backgrounder might help.

To specialize or not to specialize

Brought to you by Be a Design Group and AIGA Nebraska President Drew Davies

Maybe you’ll find the answer in this question: Why do you buy the train ticket?

You won’t believe how jobs can drag on and on simply because you didn’t tell the client something he needed to know