Winning the Olimpics isn’t something only athlets aim at, the competition starts early between the candidate hosting cities, which have already designed their logos for the prestigious competition.
The major candidates are Chicago, Madrid, Rio de Janeiro and Tokyo. The International Olympics Committee will announce the Gold Medal winner host on October 2.
But here are the [...]

Your key message is an essential part of your positioning. It is the single idea that you are trying to get across – the one thing that will encourage customers to buy your product instead of someone else’s. It’s not necessarily about what you do, but how you do it.

Marketing, copywriting and design are a triangle. They influence each other. Marketing however, is the key element as your copywriting and design should be based on previous marketing research.
Even if you do not deal with marketing and you are only designing, you should know some basics of marketing because your designs are still influenced by [...]