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What’s your position in the clients’ mind?

Marketing, copywriting and design are a triangle. They influence each other. Marketing however, is the key element as your copywriting and design should be based on previous marketing research. Even if you do not deal with marketing and you are only designing, you should know some basics of marketing because your designs are still influenced by the message and the …

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Marketing

JPEGs and Resolution

An interesting discussion developed in the About Graphics Software forum, when one forum member asked (paraphrased): “If I have compressed a TIFF image to a JPEG of 72 dpi, can I take that file into a graphics program and convert it to 300 dpi so it can be printed, or will the image be partially corrupted as a result of …

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Desktop Publishing & Prepress