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Hurricane Katrina: Help Needed

Volunteer Relief Force Is Needed Probably everybody with some sort of means of communication knows about the Huricane Katrina. As it’s all over the news, I am not going to get into an article explaning the ins and outs of the hurricane, where it hit, how many people have evaquated, who is guilty of what. Help is needed right now …

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Off-topic

What is the PGDA?

Purpose, Aim and Code of Ethics of the Professional Graphic Design Association In the past few months a group of like-minded graphic designers have been talking seriously about our profession, where it’s headed along with clients’ needs and expectations. The discussion has resulted in the formation of a graphic design organization supporting the ethics of our business, but focused on …

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Creative Latitude

Creative Latitude: A Worldwide Community for the Creatives

Discover the Value of Professional Design A designer doesn’t just create pretty pages. A designer gets a cross a communication. The way this is done, the effectiveness of the communication and so on are very important in marketing your company’s image, your new product or anything else you wish to promote. Effective communication is achieved by those designers with the …

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Creative Latitude

Adobe InDesign Basics

A Free Class for Those Who Want to Learn InDesign Here is the InDesign Class I have put together. You can find it on About Desktop Publishing and soon you will see tutorials from that class in Designorati. This is a free Adobe InDesign course for those who do not have much experience with InDesign and want to learn how …

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Desktop Publishing & Prepress, InDesign

Who Needs to Purchase the Font?

Notes on Respecting Copyrights When Using Fonts There seem to be a lot of interesting discussions occurring in the About.com forums lately as I find myself blogging more and more of them. About.com forum member Shawnhudak questions how to use a font to avoid copyright infringment. What happens if a designer creates a logo with a font a client doesn’t …

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General

50 Writing Tips and Tools

How is it that some articles seem to flow better than others? I am sure you have read articles that were terribly boring, while others were very impinging and were delivering all the information you needed to know about effectively. Whether you are a blogger, a designer or a copywriter, these 50 writing tips by Roy Peter Clerk can help …

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General

Key Message, Branding and Target Market

Your key message is an essential part of your positioning. It is the single idea that you are trying to get across – the one thing that will encourage customers to buy your product instead of someone else’s. It’s not necessarily about what you do, but how you do it.

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Marketing

Colour Perception

Choosing colours is influenced by many things. Certain colours elicit certain emotional responses, or they represent different things in different locations around the world. Colours also communicate visual depths, certai ncolour combinations will make objects appear near or far. Colours however are not absolute to the human eye. For example yellow doesn’t always look yellow. The perception by the human …

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Graphic Design