Hurricane Katrina: Help Needed
Volunteer Relief Force Is Needed Probably everybody with some sort of means of communication knows about the Huricane Katrina. As it’s all over the news, I am not going to get into an article explaning the ins and outs of the hurricane, where it hit, how many people have evaquated, who is guilty of what. Help is needed right now …
What is the PGDA?
Purpose, Aim and Code of Ethics of the Professional Graphic Design Association In the past few months a group of like-minded graphic designers have been talking seriously about our profession, where it’s headed along with clients’ needs and expectations. The discussion has resulted in the formation of a graphic design organization supporting the ethics of our business, but focused on …
Creative Latitude: A Worldwide Community for the Creatives
Discover the Value of Professional Design A designer doesn’t just create pretty pages. A designer gets a cross a communication. The way this is done, the effectiveness of the communication and so on are very important in marketing your company’s image, your new product or anything else you wish to promote. Effective communication is achieved by those designers with the …
Adobe InDesign Basics
A Free Class for Those Who Want to Learn InDesign Here is the InDesign Class I have put together. You can find it on About Desktop Publishing and soon you will see tutorials from that class in Designorati. This is a free Adobe InDesign course for those who do not have much experience with InDesign and want to learn how …
Who Needs to Purchase the Font?
Notes on Respecting Copyrights When Using Fonts There seem to be a lot of interesting discussions occurring in the About.com forums lately as I find myself blogging more and more of them. About.com forum member Shawnhudak questions how to use a font to avoid copyright infringment. What happens if a designer creates a logo with a font a client doesn’t …
Resizing Images In A Layout Program
You have probably heard a few times that you are not supposed to resize an image within the layout application, and that it is better to do it in a graphics editing program such as Photoshop. This article will explain why.
50 Writing Tips and Tools
How is it that some articles seem to flow better than others? I am sure you have read articles that were terribly boring, while others were very impinging and were delivering all the information you needed to know about effectively. Whether you are a blogger, a designer or a copywriter, these 50 writing tips by Roy Peter Clerk can help …
Borrowed Logos: A Symptom of Market Void?
Many people in the design world might have probably heard about the dispute involving LogoWorks. Some of the logos presented by LogoWorks seemed to have been used and owned by other companies.
Key Message, Branding and Target Market
Your key message is an essential part of your positioning. It is the single idea that you are trying to get across – the one thing that will encourage customers to buy your product instead of someone else’s. It’s not necessarily about what you do, but how you do it.
Choosing colours is influenced by many things. Certain colours elicit certain emotional responses, or they represent different things in different locations around the world. Colours also communicate visual depths, certai ncolour combinations will make objects appear near or far. Colours however are not absolute to the human eye. For example yellow doesn’t always look yellow. The perception by the human …